I Am Whole - Breast Cancer Awareness

Dear Tuli Tribe,
As we enter Breast Cancer Awareness Month 🎗, I want to take a moment to reflect on an issue that touches so many of us: breast cancer.
For years, this disease has been a heavy burden on millions of women (and a minority of men) around the world, yet it continues to be met with stigma, fear, and misunderstanding.
It's time to change that narrative, to empower everyone to prioritize their health, and to support one another through education, community, and compassion.
That’s why I’m proud to introduce our campaign, *“I Am Whole.”* This initiative is about more than just raising awareness—it’s about celebrating the resilience, strength, and beauty of everyone. It's about understanding that whether you've faced breast cancer, know someone who has, or simply stand in solidarity, you are whole. You are not defined by a diagnosis but by your courage, your heart, and your capacity to uplift others.
Early detection saves lives.
That’s a message we can’t emphasize enough.
Getting regular check-ups, understanding the warning signs, and encouraging open conversations are the first steps toward reducing the impact of breast cancer. But we also need to acknowledge the importance of accessible treatment and breaking down the stigmas that too often prevent women and men from seeking the care they need. Our campaign will highlight stories of survival, of strength, and of the community coming together to create a culture where every woman feels supported and informed.
In support of this mission, we’ve designed a special line of graphic tees as part of *“I Am Whole.”  50% of proceeds will go toward breast cancer awareness and  support services with the Horn of Africa Institute in Isiolo County. These tees represent community, awareness, and action—and when you wear them, you're helping to spread the message that nobody should ever feel alone in their journey.
At TULI brands, we are committed to creating fashion that empowers people in all aspects of their lives. This campaign is deeply personal for us, as it is for many of you. Together, let’s build a future where breast cancer no longer carries the burden of fear and isolation, but instead a future where hope, support, and early action prevail.
Thank you for being a part of this important movement. Let’s continue to stand together, raise awareness, and remind everyone that they are—and always will be—whole.
With heartfelt gratitude,  
Suzanne  K.
CEO, TULI Brands